We often receive phone calls from hotels in their positions in the WWW search records. tobook. com, online booking service for Europe. Situation of hotel could be a problem if it is listed dozens of hotels in major cities. This article is based on the experience tobook. com, but can help hoteliers improve the position of the boards of directors to another hotel. And in general, and gives an answer to the question of how to use online guide for hotels to improve the popularity of the hotel.
Clearly, when you have a hotel in the city, like Paris, the competition is becoming increasingly difficult to obtain high positions in the general search engines. List of hotels in different directories, local and international hotels online, in particular, can help compensate. It is also clear that only the presentation of the hotel, will be insufficient to achieve this goal. Currently, the Proprietor should do something more than presentation of data and pending reservations.
First, data about the hotel you must take into account the following:
Use all the tools online site offers to send the hotel, EG: Good and complete description of the hotel, policies, photos, maps, special offers, etc. Good news Add photos and images from different angles. The user should be able to see the whole picture, so add not only the facade of the hotel or guesthouse. Every department of your hotel should be submitted images: front, reception, bar, restaurant, bedrooms, bathrooms, etc.. Also, try to avoid, and “Flash”, which is alarming expectations. More realistic picture would be easier for the customer to rely on the description you gave of your hotel.
Do not forget to regularly update their rates on time for the next period, otherwise your site will fall in the directory listings. Although it is not more work than a few minutes, the hotel industry can be controlled.
by default on most online services ratings stars and compare prices within the classification of stars. This is confirmed if the hotel is located in a network and instantly bookable online in the listings. The latter defiantly a positive impact on your ranking in most catalogs.
Compare prices with other hotels in its classification. If prices are above average, you should make it clear that the additional functions. Enter your “unique” not only with accessories in general in their description.
Consider cancellation: in general, this rule: “Cancellations are possible without charge 24 hours before arrival, otherwise one night will be charged.” As we know now many people prefer to break in the final break del””de minuto””o cancel last minute, you should consider when making lifting difficult.
Try adding “Special Offers”, then you will be more present on the site and more attractive for the visit. In tobook. com is a special page proposal. This means that contains the touch of a button on the main page.
There tobook. com as an opportunity to contribute to the newsletter with special offers. You can also contribute articles about their city or specific events in your city. Your name and the name of the hotel will be recorded as the author of the article. Monthly newsletter reaches thousands of people. This will improve the public’s attention.
In addition, each online catalog offers its own rules to get a better place. Tobook. com has it as an online booking tool, which can also add a hotel on the site. This tool creates the possibility that the visitor directly to check availability, functionality of the website the hotel and its position on tobook. com ads.
The second option may be to use advertising opportunities. Tobook. COM offers banners and text link space on the pages of guidebook. For a reasonable price, you can use it. Send a link to a directory of hotels high position means that visitors are not only, but also better your site in search engines.
Not pessimistic, if you do not get reservations. Keep working on the site, which often means no more than 15 minutes a week of admission. The more attention you give a presentation of their hotel, the more attention you get from the Internet and the Internet.
(Published: http://www. Tobook. Com / news / news. Asp)
